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Clara Gustafsson
Senior lecturer
![Clara Gustafsson. PHOTO.](/sites/lusem.lu.se/files/styles/lu_personal_page_desktop/public/2024-04/ClaraGustafsson.jpg.webp?itok=YxeUl7EH)
Publications
Displaying of publications. Sorted by year, then title.
Headphone Culture in Public Spaces of Transfer : Linking Ubiquitous Private Listening to Warped Space
Clara Gustafsson
(2024) Building Strong Brand and Engaging Customers With Sound , p.58-74
Book chapterA Resourcification Manifesto: Understanding the Social Process of Resources Becoming Resources
Johan Hultman, Hervé Corvellec, Anne Jerneck, Susanne Arvidsson, Johan Ekroos, et al.
(2021) Research Policy, 50
Journal articleSonic Branding : From Brand Image to Brand Imagination
Clara Gustafsson
(2019) The Oxford Handbook of Sound & Imagination, 1
Book chapterCultural Branding
Clara Gustafsson
(2017) Brand Theories : Perspectives on brands and branding, 1 p.107-126
Book chapterSonic branding: A consumer-oriented literature review
Clara Gustafsson
(2015) Journal of Brand Management, 22 p.20-37
Journal article reviewBrand Loyalty
Clara Gustafsson
(2015) The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies
Article in encyclopediaBrand Trust: Corporate communications and consumer-brand relationships
Clara Gustafsson
(2008)
DissertationPhilosophy and Consumption: Discussions on Trust and Brands
Janet Borgerson, Clara Gustafsson
(2008) Advances in Consumer Research, 35 p.885-886
Conference paperBrand Trust and Authenticity: The link between trust in brands and the consumer's role on the market
Clara Gustafsson
(2006) European Advances in Consumer Research, 7 p.522-527
Conference paperTrust as an instance of asymmetrical reciprocity: An ethics perspective on corporate brand management
Clara Gustafsson
(2005) Business Ethics. A European Review, 14 p.142-150
Journal article