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Clara Gustafsson. PHOTO.

Clara Gustafsson

Senior lecturer

Clara Gustafsson. PHOTO.

Sonic Branding : From Brand Image to Brand Imagination

Author

  • Clara Gustafsson

Editor

  • Mark Grimshaw
  • Mads Walther-Hansen
  • Martin Knakkergaard

Department/s

  • Department of Business Administration

Publishing year

2019-10-10

Language

English

Publication/Series

The Oxford Handbook of Sound & Imagination

Volume

1

Document type

Book chapter

Publisher

Oxford University Press

Topic

  • Business Administration

Status

Published