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Clara Gustafsson. PHOTO.

Clara Gustafsson

Senior lecturer

Clara Gustafsson. PHOTO.

Brand Loyalty

Author

  • Clara Gustafsson

Editor

  • Daniel Thomas Cook
  • J. Michael Ryan

Department/s

  • Department of Business Administration

Publishing year

2015

Language

English

Publication/Series

The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies

Document type

Article in encyclopedia

Publisher

Wiley-Blackwell

Topic

  • Business Administration

Status

Published

ISBN/ISSN/Other

  • ISBN: 978-0-470-67284-6