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Veronika Tarnovskaya
Senior lecturer
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Corporate Brand Identity and Image : to Align or Separate - This is the Question
Author
Editor
- Veronika Tarnovskaya
- Jon Bertilsson
Department/s
- Department of Business Administration
Publishing year
2017-05-18
Language
English
Pages
45-64
Publication/Series
Brand Theories : Perspectives on brands and branding
Document type
Book chapter
Publisher
Studentlitteratur AB
Topic
- Business Administration
Status
Published
ISBN/ISSN/Other
- ISBN: 978-91-44-11624-2