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Veronika Tarnovskaya
Senior lecturer
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IKEA: Entering Russia
Author
Editor
- Pervez Ghauri
- Philip Cateora
Department/s
- Department of Business Administration
Publishing year
2014
Language
English
Pages
529-533
Publication/Series
International Marketing 4th edition
Document type
Book chapter
Publisher
McGraw-Hill
Topic
- Business Administration
Keywords
- IKEA
- Russia
- international marketing
Status
Published