The browser you are using is not supported by this website. All versions of Internet Explorer are no longer supported, either by us or Microsoft (read more here: https://www.microsoft.com/en-us/microsoft-365/windows/end-of-ie-support).

Please use a modern browser to fully experience our website, such as the newest versions of Edge, Chrome, Firefox or Safari etc.

Veronika Tarnovskaya . photo

Veronika Tarnovskaya

Senior lecturer

Veronika Tarnovskaya . photo

The Contribution of Innovation to CSR and Sustainability Implementation by Firms in Emerging Markets

Other contributions

  • Veronika Tarnovskaya
  • Sara Melén Hånell
  • Daniel Tolstoy

Summary, in English

The paper bridges sustainability and market-shaping literature to conceptualize and empirically explore the role of social innovation in the implementation of a proactive corporate sustainability by a MNE in the emerging market. An in-depth qualitative study of H&M’s fair living wages program in Bangladesh reveals a number of grand challenges and proactive activities on two levels: factory and industry as well as the transformative role of social innovation in orchestrating activities and engaging local stakeholders to prepare for radical change. Social innovation represents an on-going project involving multiple stakeholders, which requires a long-term commitment from MNEs.

Department/s

  • Marketing

Publishing year

2021-12-29

Language

English

Publication/Series

Sustainability

Volume

special issue

Document type

Editor for a journal

Publisher

MDPI AG

Topic

  • Business Administration

Keywords

  • Corporate sustainability, market shaping, social innovation, proactive CS, emerging markets

Status

Published

ISBN/ISSN/Other

  • ISSN: 2071-1050