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Tommy Shih. Photo.

Tommy Shih

Senior lecturer

Tommy Shih. Photo.

Strategies and effects in an interactive context

Author

  • Christina Öberg
  • Tommy Shih
  • Hsin-Hui Chou

Department/s

  • Department of Business Administration
  • Centre for East and South-East Asian Studies, Lund University

Publishing year

2015

Language

English

Publication/Series

Industrial Marketing Management

Document type

Journal article

Publisher

Elsevier, Elsevier

Topic

  • Business Administration

Status

Inpress

ISBN/ISSN/Other

  • ISSN: 0019-8501