![Tommy Shih. Photo.](/sites/lusem.lu.se/files/styles/lu_personal_page_desktop/public/2024-04/TommyShih-kvadratisk.jpg.webp?itok=0L_LrytR)
Tommy Shih
Senior lecturer
![Tommy Shih. Photo.](/sites/lusem.lu.se/files/styles/lu_personal_page_desktop/public/2024-04/TommyShih-kvadratisk.jpg.webp?itok=0L_LrytR)
Strategies and effects in an interactive context
Author
Department/s
- Department of Business Administration
- Centre for East and South-East Asian Studies, Lund University
Publishing year
2015
Language
English
Publication/Series
Industrial Marketing Management
Document type
Journal article
Publisher
Elsevier, Elsevier
Topic
- Business Administration
Status
Inpress
ISBN/ISSN/Other
- ISSN: 0019-8501