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Sven Carlsson
Professor emeritus
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Modes of engagement in SSBA : A service dominant logic perspective
Author
Summary, in English
The main premise of self-service business analytics (SSBA) is to make business users autonomous during data analytics. Driven by this potential, organizations are spending resources to design SSBA environmet to empower business employees and decentralize the analytics capabilities. Yet, little is known about how SSBA is facilitating business employees’ independence, and moreover, the value that is co-created. Based on empirical data from a major Norwegian online marketplace and drawing on service-dominant logic as an analytical framework, we identify three main modes of data engagement in SSBA: no dependency, high dependency, and low dependency. Furthermore, we identify the required business users’ resources in the analytical processes in each mode. We discuss the organizational implications of these findings.
Department/s
- Department of Informatics
Publishing year
2019
Language
English
Publication/Series
AMCIS 2019 Proceedings
Document type
Conference paper
Publisher
Association for Information Systems
Topic
- Information Systems
Keywords
- Interaction
- Resource integration
- Self-service business analytics
- Service dominant logic
Conference name
25th Americas Conference on Information Systems, AMCIS 2019
Conference date
2019-08-15 - 2019-08-17
Conference place
Cancun, Mexico
Status
Published
ISBN/ISSN/Other
- ISBN: 978-0-9966831-8-0