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Sven Carlsson

Professor emeritus

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Modes of engagement in SSBA : A service dominant logic perspective

Author

  • Imad Bani-Hani
  • Olgerta Tona
  • Sven Carlsson

Summary, in English

The main premise of self-service business analytics (SSBA) is to make business users autonomous during data analytics. Driven by this potential, organizations are spending resources to design SSBA environmet to empower business employees and decentralize the analytics capabilities. Yet, little is known about how SSBA is facilitating business employees’ independence, and moreover, the value that is co-created. Based on empirical data from a major Norwegian online marketplace and drawing on service-dominant logic as an analytical framework, we identify three main modes of data engagement in SSBA: no dependency, high dependency, and low dependency. Furthermore, we identify the required business users’ resources in the analytical processes in each mode. We discuss the organizational implications of these findings.

Department/s

  • Department of Informatics

Publishing year

2019

Language

English

Publication/Series

AMCIS 2019 Proceedings

Document type

Conference paper

Publisher

Association for Information Systems

Topic

  • Information Systems

Keywords

  • Interaction
  • Resource integration
  • Self-service business analytics
  • Service dominant logic

Conference name

25th Americas Conference on Information Systems, AMCIS 2019

Conference date

2019-08-15 - 2019-08-17

Conference place

Cancun, Mexico

Status

Published

ISBN/ISSN/Other

  • ISBN: 978-0-9966831-8-0