![Sofia Ulver. Foto](/sites/lusem.lu.se/files/styles/lu_personal_page_desktop/public/2024-04/SofiaUlver.jpg.webp?itok=4dK5BP6U)
Sofia Ulver
Associate professor
![Sofia Ulver. Foto](/sites/lusem.lu.se/files/styles/lu_personal_page_desktop/public/2024-04/SofiaUlver.jpg.webp?itok=4dK5BP6U)
Consumer Resistance and Acceptance of Sportswashing in the Western Digital Sphere
Author
Department/s
- Marketing
- Centre for Retail Research at Lund University
Publishing year
2024-04-19
Language
English
Document type
Conference - other
Topic
- Business Administration
Keywords
- consumer resistance
- sportswashing
- western
- digital sphere
Conference name
12TH EIASM INTERPRETIVE CONSUMER RESEARCH WORKSHOP
Conference date
2024-04-18 - 2024-04-19
Conference place
Malaga, Spain
Status
Published
Project
- Exploring Acceptance and Resistance of Sportswashing in the Western Marketplace