![Sofia Ulver. Foto](/sites/lusem.lu.se/files/styles/lu_personal_page_desktop/public/2024-04/SofiaUlver.jpg.webp?itok=4dK5BP6U)
Sofia Ulver
Associate professor
![Sofia Ulver. Foto](/sites/lusem.lu.se/files/styles/lu_personal_page_desktop/public/2024-04/SofiaUlver.jpg.webp?itok=4dK5BP6U)
Sports as "Washing"
Author
Department/s
- Marketing
- Centre for Retail Research at Lund University
Publishing year
2024
Language
English
Document type
Conference - other
Topic
- Business Administration
Keywords
- sportswashing
- CSR-washing
Conference name
Paper Development Workshop - Advancing Management Theory with Sports Data
Conference date
2024-05-06 - 2024-05-07
Conference place
Stockholm, Sweden
Status
Unpublished
Project
- Exploring Acceptance and Resistance of Sportswashing in the Western Marketplace