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Sofia Ulver. Foto

Sofia Ulver

Associate professor

Sofia Ulver. Foto

Sports as "Washing"

Author

  • Hossain Shahriar
  • Andrea Lucarelli
  • Sofia Ulver

Department/s

  • Marketing
  • Centre for Retail Research at Lund University

Publishing year

2024

Language

English

Document type

Conference - other

Topic

  • Business Administration

Keywords

  • sportswashing
  • CSR-washing

Conference name

Paper Development Workshop - Advancing Management Theory with Sports Data

Conference date

2024-05-06 - 2024-05-07

Conference place

Stockholm, Sweden

Status

Unpublished

Project

  • Exploring Acceptance and Resistance of Sportswashing in the Western Marketplace