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Sofia Ulver. Foto

Sofia Ulver

Associate professor

Sofia Ulver. Foto

Rethinking (Brand) Coolness as Affective Intensities

Author

  • Jacob Östberg
  • Sofia Ulver
  • Joonas Rokka

Department/s

  • Marketing
  • Centre for Retail Research at Lund University

Publishing year

2024-03-14

Language

English

Document type

Conference - other

Topic

  • Business Administration

Conference name

Brand Camp 6

Conference date

2024-03-14 - 2024-03-16

Conference place

Obergurgl, Austria

Status

Unpublished