![Sofia Ulver. Foto](/sites/lusem.lu.se/files/styles/lu_personal_page_desktop/public/2024-04/SofiaUlver.jpg.webp?itok=4dK5BP6U)
Sofia Ulver
Associate professor
![Sofia Ulver. Foto](/sites/lusem.lu.se/files/styles/lu_personal_page_desktop/public/2024-04/SofiaUlver.jpg.webp?itok=4dK5BP6U)
Rethinking (Brand) Coolness as Affective Intensities
Author
Department/s
- Marketing
- Centre for Retail Research at Lund University
Publishing year
2024-03-14
Language
English
Document type
Conference - other
Topic
- Business Administration
Conference name
Brand Camp 6
Conference date
2024-03-14 - 2024-03-16
Conference place
Obergurgl, Austria
Status
Unpublished