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Sofia Ulver
Associate professor
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Status Spotting- A Consumer Cultural Exploration into Ordinary Status Consumption of "Home" and Home Aesthetics
Author
Summary, in English
In this book I explore the shadowy existence of status competition in ordinary (Western) consumer culture, where consumers are often said to claim status in ever more subtle ways. By interviewing urban middle-class consumers inside their homes in Sweden, Turkey, and the USA, I discover sophisticated home decoration practices, emotions, conversation techniques and narratives, which work to camouflage and disguise status concerns on one hand, and claim aspired status on the other. All in all, my findings show how status is an ever-present dimension in people’s consumption, albeit seldom admitted by consumers themselves.
This is a book for consumer researchers, social and cultural critics, business managers, marketers, lifestyle commentators and—not least—for consumers themselves, who want to know more about disguised status competition, the home, and consumption that is not exactly what it appears to be.
Department/s
- Department of Business Administration
Publishing year
2008
Language
English
Document type
Dissertation
Publisher
Lund Institute of Economic Research
Topic
- Business Administration
Keywords
- Status
- Consumers
- Home
- Aesthetics
- lifestyle
- Status Consumption
- Marketing
- Consumer Culture
- Globalization
Status
Published
Supervisor
- Ulf Johansson
- Jacob Östberg
ISBN/ISSN/Other
- ISBN: 109185113271
Defence date
5 September 2008
Defence time
14:00
Defence place
Craafordsalen, EC1, Holger Craaford Ekonomishögskolan, Tycho Brahevägen 1, Lund
Opponent
- Russell Belk (Professor)