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Sofia Ulver. Foto

Sofia Ulver

Associate professor

Sofia Ulver. Foto

Comparing Preferences towards Multiracial Advertising in Sweden and the US-Exploration through Eye-Tracking

Author

  • Sayaka Osanami Törngren
  • Emi Moriuchi
  • Caroline Adolfsson
  • Marcus Nyström
  • Sofia Ulver

Summary, in Swedish

https://www.mdpi.com/2313-5778/4/4/109

Department/s

  • Lund University Humanities Lab
  • Marketing

Publishing year

2020-11-18

Language

English

Publication/Series

Genealogy

Document type

Journal article

Publisher

MDPI AG

Topic

  • Business Administration

Keywords

  • race
  • marketing
  • advertising
  • consumers
  • Eye-tracking
  • racial preference
  • multicultural advertisement
  • Sweden
  • US
  • eye-tracking

Status

Published

ISBN/ISSN/Other

  • ISSN: 2313-5778