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Niklas Lars Hallberg

Senior lecturer

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Pricing Capabilities in B2B

Author

  • Niklas Lars Hallberg

Department/s

  • Strategy

Publishing year

2023

Language

English

Publication/Series

Encyclopedia of Pricing

Document type

Book chapter

Publisher

Cheltenham, UK: Edgar Elgar

Topic

  • Business Administration

Keywords

  • pricing capabilities
  • B2B Marketing

Status

Inpress