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Magnus Johansson. Photo

Magnus Johansson

Senior lecturer

Magnus Johansson. Photo

Customization and problem solving - strategic consequences from a competence perspective

Author

  • Magnus Johansson

Summary, in English

The paper deals with the changes to the competence set of manufacturing organizations moving towards offerings with a high degree of customization and problem solving efforts. Preliminary findings are presented that imply that firms with the above strategic focus integrate in-depth technical competences and sales related competences in their customer interaction interfaces. Furthermore, customer projects in these organizations draw from a wide array of internal competence sets and also utilize craftsmanship in manufacturing in order to enable customization. These organizational characteristics make it possible to create new valuable delivery concepts through the technical competence and problem solving ability within the available flexibility of the organization.

Department/s

  • Department of Business Administration

Publishing year

2006

Language

English

Document type

Conference paper

Topic

  • Business Administration

Conference name

Strategic Management Society International Conference, 2006

Conference date

2006-10-29 - 2006-11-01

Conference place

Vienna, Austria

Status

Published