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Magnus Johansson
Senior lecturer
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Pricing practices and value creation logics
Author
Summary, in English
The pricing literature is mainly concerned with pricing in association with standardized products and services. This article addresses the topic of pricing from the perspective of value creation logics, focusing on highly customized deliveries rather than standardized products. The article first outlines a framework of pricing settings, depending on value creation logics. It then exemes parts of this framework through an empirical illustration of pricing practices within an industrial firm supplying highly customized deliveries. In particular, the article identifies the appropriateness of applying economic versus customer value pricing practices depending on the value creation setting.
Department/s
- Institute of Economic Research
Publishing year
2012
Language
English
Pages
64-75
Publication/Series
Journal of Revenue and Pricing Management
Volume
11
Issue
1
Links
Document type
Journal article
Publisher
Macmillan
Topic
- Economics and Business
Keywords
- customization
- value creation
- pricing
- value
- competition
Status
Published
ISBN/ISSN/Other
- ISSN: 1476-6930