Hedonic consumption experience in videogaming : A multidimensional perspective

Summary, in English

Prior research primarily considers consumers' hedonic gaming experience, defined as an individual's level of pleasure, emotional gratification, and enjoyment from playing a videogame, from a unidimensional perspective. However, given the growing range of technology-enabled, hedonic game-related (e.g., aesthetic, competition, or social) elements, we argue that this one-dimensional view is rapidly becoming dated. Correspondingly, we propose a broadened multi-dimensional perspective of videogamers' hedonic experience, as informed by hedonic consumption theory and the theory of planned behavior. Using a sample of 294 gamers, our results confirm the existence of gamers' multi (i.e., seven)-dimensional hedonic consumption experience comprising escapism, fantasy, role-projection, emotional involvement, enjoyment, arousal, and sensory experience. We also find that gamers' emotional involvement, enjoyment, arousal, and sensory experience, in particular, drive their attitude formation toward a videogame, in turn impacting users' videogaming intent and behavior. We conclude by discussing implications that arise from our research.

• Author: Linda D. Hollebeek; Amir Zaib Abbasi; Carsten D. Schultz; Ding Hooi Ting; Valdimar Sigurdsson
• Publishing year: 2022-03
• Language: English
• Publication/Series: Journal of Retailing and Consumer Services
• Volume: 65
• Links: http://dx.doi.org/10.1016/j.jretconser.2021.102892
• Document type: Journal article
• Publisher: Elsevier
• Topic: Business Administration
• Keywords: Consumer attitude; Esports games; Hedonic consumption; PUBG games; Theory of planned behavior; Videogaming
• Status: Published
• ISBN/ISSN/Other: ISSN: 0969-6989