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Linda Hollebeek
Visiting professor
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Co-creation of intangible brand assets: an integrative S-D logic/organic view of brand-based conceptual framework
Author
Editor
- Stefan Markovic
- Richard Gyrd-Jones
- Sylvia von Wallpach
- Adam Lindgreen
Publishing year
2022-03-11
Language
English
Pages
80-89
Publication/Series
Research Handbook on Brand Co-Creation : Theory, Practice and Ethical Implications
Document type
Book chapter
Publisher
Edward Elgar Publishing
Topic
- Business Administration
Status
Published
ISBN/ISSN/Other
- ISBN: 9781839105425
- ISBN: 9781839105418