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Linda Hollebeek

Visiting professor

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Co-creation of intangible brand assets: an integrative S-D logic/organic view of brand-based conceptual framework

Author

  • Victor Saha
  • Venkatesh Mani
  • Praveen Goyal
  • Linda Hollebeek

Editor

  • Stefan Markovic
  • Richard Gyrd-Jones
  • Sylvia von Wallpach
  • Adam Lindgreen

Publishing year

2022-03-11

Language

English

Pages

80-89

Publication/Series

Research Handbook on Brand Co-Creation : Theory, Practice and Ethical Implications

Document type

Book chapter

Publisher

Edward Elgar Publishing

Topic

  • Business Administration

Status

Published

ISBN/ISSN/Other

  • ISBN: 9781839105425
  • ISBN: 9781839105418