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Linda Hollebeek

Visiting professor

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Player and Spectator Engagement and Co-Creation in E-Sports Gaming Events During and Post-COVID-19

Author

  • Adele Berndt
  • Linda D. Hollebeek
  • Kristel Kaljund
  • Raouf Ahmad Rather

Summary, in English

Events, occasions on which people gather for a particular purpose, represent a well-established tourism-based distribution channel. Given recent technological advances, virtual tourism events offer a growing platform. As a particular virtual tourism event subtype, e-sports gaming events are online sports-based video-gaming competitions. During COVID-19, the number of e-sports game players and -spectators globally has grown, particularly through lockdown. However, despite this growth, literature-based insight into player- and spectator engagement with e-sports gaming events and their ensuing co-creation lags behind, revealing an important research gap, as explored in this chapter. Based on this gap, we develop a social presence theory-informed model that depicts the effect of e-sports gaming event-perceived intimacy, immediacy, nonverbal communication, and efficiency on player- and spectator engagement and its ensuing impact on e-sports event-perceived co-creation during the pandemic. We conclude with an overview of implications that arise from our work.

Department/s

  • Marketing

Publishing year

2023-01

Language

English

Pages

139-158

Publication/Series

Brand Co-Creation Tourism Research : Contemporary Issues and Challenges

Document type

Book chapter

Publisher

Apple Academic Press

Topic

  • Human Computer Interaction

Keywords

  • consumer engagement
  • COVID-19
  • e-sports gaming events
  • player engagement
  • social presence theory
  • spectator engagement

Status

Published

ISBN/ISSN/Other

  • ISBN: 9781000778960
  • ISBN: 9781774912515