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Linda Hollebeek
Visiting professor
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Player and Spectator Engagement and Co-Creation in E-Sports Gaming Events During and Post-COVID-19
Author
Summary, in English
Events, occasions on which people gather for a particular purpose, represent a well-established tourism-based distribution channel. Given recent technological advances, virtual tourism events offer a growing platform. As a particular virtual tourism event subtype, e-sports gaming events are online sports-based video-gaming competitions. During COVID-19, the number of e-sports game players and -spectators globally has grown, particularly through lockdown. However, despite this growth, literature-based insight into player- and spectator engagement with e-sports gaming events and their ensuing co-creation lags behind, revealing an important research gap, as explored in this chapter. Based on this gap, we develop a social presence theory-informed model that depicts the effect of e-sports gaming event-perceived intimacy, immediacy, nonverbal communication, and efficiency on player- and spectator engagement and its ensuing impact on e-sports event-perceived co-creation during the pandemic. We conclude with an overview of implications that arise from our work.
Department/s
- Marketing
Publishing year
2023-01
Language
English
Pages
139-158
Publication/Series
Brand Co-Creation Tourism Research : Contemporary Issues and Challenges
Document type
Book chapter
Publisher
Apple Academic Press
Topic
- Human Computer Interaction
Keywords
- consumer engagement
- COVID-19
- e-sports gaming events
- player engagement
- social presence theory
- spectator engagement
Status
Published
ISBN/ISSN/Other
- ISBN: 9781000778960
- ISBN: 9781774912515