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Jon Bertilsson. Photo.

Jon Bertilsson

Senior lecturer

Jon Bertilsson. Photo.

Governing consumers through freedom: A theoretical discussion of the co-creation construct

Author

  • Cecilia Cassinger
  • Jon Bertilsson

Editor

  • Alan Bradshaw
  • Chris Hackley
  • Pauline Maclaran

Publishing year

2011

Language

English

Pages

412-416

Publication/Series

European Advances in Consumer Research

Volume

9

Document type

Conference paper

Publisher

Association for Consumer Research

Topic

  • Communication Studies

Keywords

  • Governmentality
  • Branding
  • Co-creation
  • Consumption

Conference name

European Conference of the Association for Consumer Research

Conference date

2010-06-30

Conference place

London, United Kingdom

Status

Submitted

ISBN/ISSN/Other

  • ISBN: 0-915552-66-3