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Jon Bertilsson. Photo.

Jon Bertilsson

Senior lecturer

Jon Bertilsson. Photo.

Consumer-brand Relationships

Author

  • Jon Bertilsson

Editor

  • Veronika Tarnovskaya
  • Jon Bertilsson

Department/s

  • Department of Business Administration

Publishing year

2017-05-15

Language

English

Pages

165-184

Publication/Series

Brand Theories : Perspectives on Brands and Branding

Document type

Book chapter

Publisher

Studentlitteratur AB

Topic

  • Business Administration

Keywords

  • consumer-company identification
  • company identity
  • brand relationship quality
  • relationship stability/durability
  • identity attractiveness

Status

Published

ISBN/ISSN/Other

  • ISBN: 978-91-44-11624-2