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Jon Bertilsson
Senior lecturer
![Jon Bertilsson. Photo.](/sites/lusem.lu.se/files/styles/lu_personal_page_desktop/public/2024-04/JonBertilsson.jpg.webp?itok=x3O8RQHv)
The slippery relationship between brand ethic and profit
Author
Department/s
- Department of Business Administration
Publishing year
2014
Language
English
Pages
125-136
Publication/Series
Ephemera: Theory and Politics in Organization
Volume
14
Issue
1
Links
Document type
Journal article (comment)
Publisher
www.ephemerajournal.org
Topic
- Business Administration
Keywords
- Brands
- marketing
- consumption
- ethics
Status
Published
ISBN/ISSN/Other
- ISSN: 2052-1499