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Jon Bertilsson. Photo.

Jon Bertilsson

Senior lecturer

Jon Bertilsson. Photo.

Brand orientation in the public sector - What does it mean in practice?

Author

  • Jens Rennstam
  • Jon Bertilsson
  • Katie Sullivan

Department/s

  • Department of Business Administration

Publishing year

2018

Language

English

Document type

Conference paper

Topic

  • Business Administration

Conference name

10th international EIASM public sector conference

Conference date

2018-09-04 - 2018-09-06

Conference place

Lund, Sweden

Status

Published