![Portrait of Johan Anselmsson. Photo.](/sites/lusem.lu.se/files/styles/lu_personal_page_desktop/public/2024-01/JohanAnselmsson09.jpg.webp?itok=NQKqiL3m)
Johan Anselmsson
Assistant head Marketing, Department of Business Administration
![Portrait of Johan Anselmsson. Photo.](/sites/lusem.lu.se/files/styles/lu_personal_page_desktop/public/2024-01/JohanAnselmsson09.jpg.webp?itok=NQKqiL3m)
Black Friday inleder svensk julhandel – och är definitivt här för att stanna
Author
Summary, in Swedish
Denna artikel bygger på aktuell internationell forskning samt en webbaserad enkätundersökning i ett samarbete mellan Ekonomihögskolan vid Lunds universitet och intervjuföretaget Norstat.
Department/s
- Marketing
Publishing year
2020
Language
Swedish
Publication/Series
Digital Competences of Swedish Brands. Working report series
Issue
2020:2
Full text
- Available as PDF - 281 kB
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Document type
Working paper
Topic
- Business Administration
Keywords
- Black Friday
- Julhandel
- Årets julklapp
Status
Published
Project
- Digital Competences of Swedish Brands