![Portrait of Johan Anselmsson. Photo.](/sites/lusem.lu.se/files/styles/lu_personal_page_desktop/public/2024-01/JohanAnselmsson09.jpg.webp?itok=NQKqiL3m)
Johan Anselmsson
Assistant head Marketing, Department of Business Administration
![Portrait of Johan Anselmsson. Photo.](/sites/lusem.lu.se/files/styles/lu_personal_page_desktop/public/2024-01/JohanAnselmsson09.jpg.webp?itok=NQKqiL3m)
What’s the buzz about the store? A comparative study of Word of Mouth and customer satisfaction, their sources and relationships to sales growt
Author
Department/s
- Department of Business Administration
Publishing year
2013
Language
English
Pages
97-128
Publication/Series
European Retail Research
Document type
Book chapter
Publisher
Springer
Topic
- Business Administration
Status
Published
ISBN/ISSN/Other
- ISBN: 978-3-658-00716-4