![Portrait of Johan Anselmsson. Photo.](/sites/lusem.lu.se/files/styles/lu_personal_page_desktop/public/2024-01/JohanAnselmsson09.jpg.webp?itok=NQKqiL3m)
Johan Anselmsson
Assistant head Marketing, Department of Business Administration
![Portrait of Johan Anselmsson. Photo.](/sites/lusem.lu.se/files/styles/lu_personal_page_desktop/public/2024-01/JohanAnselmsson09.jpg.webp?itok=NQKqiL3m)
Corporate social responsibility and the positioning of grocery brands. An exploratory study of retailer and manufacturer brands at point of purchase
Author
Department/s
- Department of Business Administration
Publishing year
2007
Language
English
Pages
835-856
Publication/Series
International Journal of Retail and Distribution Management
Volume
35
Issue
10
Document type
Journal article
Publisher
Emerald Group Publishing Limited
Topic
- Business Administration
Keywords
- Corporate Social Responsibility
- CSR
- Retailer Brand
Status
Published
ISBN/ISSN/Other
- ISSN: 0959-0552