![Portrait of Johan Anselmsson. Photo.](/sites/lusem.lu.se/files/styles/lu_personal_page_desktop/public/2024-01/JohanAnselmsson09.jpg.webp?itok=NQKqiL3m)
Johan Anselmsson
Assistant head Marketing, Department of Business Administration
![Portrait of Johan Anselmsson. Photo.](/sites/lusem.lu.se/files/styles/lu_personal_page_desktop/public/2024-01/JohanAnselmsson09.jpg.webp?itok=NQKqiL3m)
Understanding price premium for grocery products: a conceptual model of customer-based brand equity
Author
Department/s
- Department of Business Administration
Publishing year
2007
Language
English
Pages
401-414
Publication/Series
Journal of Product & Brand Management
Volume
16
Issue
6
Links
Document type
Journal article
Publisher
Emerald Group Publishing Limited
Topic
- Business Administration
Status
Published
ISBN/ISSN/Other
- ISSN: 1061-0421