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Portrait of Jens Rennstam. Photo.

Jens Rennstam

Senior lecturer, Director of third cycle studies, Department of Business Administration

Portrait of Jens Rennstam. Photo.

Exploatering av sociala problem som varumärkesarbete?

Branding as exploitation of social problems?

Author

  • Jens Rennstam

Department/s

  • Organizational Studies

Publishing year

2020-06

Language

Swedish

Publication/Series

Nytt från Kefu

Volume

2020

Document type

Web publication

Publisher

KEFU

Topic

  • Public Administration Studies

Keywords

  • branding, public management

Status

Published