Jens Rennstam
Senior lecturer, Director of third cycle studies, Department of Business Administration
Exploatering av sociala problem som varumärkesarbete?
Branding as exploitation of social problems?
Author
Department/s
- Organizational Studies
Publishing year
2020-06
Language
Swedish
Publication/Series
Nytt från Kefu
Volume
2020
Links
Document type
Web publication
Publisher
KEFU
Topic
- Public Administration Studies
Keywords
- branding, public management
Status
Published