![Portrait of Jens Rennstam. Photo.](/sites/lusem.lu.se/files/styles/lu_personal_page_desktop/public/2024-02/JensRennstam.jpg.webp?itok=mSRkheqQ)
Jens Rennstam
Senior lecturer, Director of third cycle studies, Department of Business Administration
![Portrait of Jens Rennstam. Photo.](/sites/lusem.lu.se/files/styles/lu_personal_page_desktop/public/2024-02/JensRennstam.jpg.webp?itok=mSRkheqQ)
Branding in the sacrificial mode - A study of the consumptive side of brand value production
Author
Department/s
- Department of Business Administration
Publishing year
2013
Language
English
Pages
123-134
Publication/Series
Scandinavian Journal of Management
Volume
29
Issue
2
Document type
Journal article
Publisher
Elsevier
Topic
- Business Administration
Status
Published
Project
- Public Management Research
ISBN/ISSN/Other
- ISSN: 0956-5221