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 Javier Cenamor. Photo.

Javier Cenamor

Senior lecturer

 Javier Cenamor. Photo.

Unraveling platform strategies : A review from an organizational ambidexterity perspective

Author

  • Xing Wan
  • Javier Cenamor
  • Geoffrey Parker
  • Marshall Van Alstyne

Summary, in English

Platform strategies, which highlight the interdependence in and evolution of business ecosystems, are increasingly relevant for sustainable business models in the digital era. So far, platform research has existed as a fragmented body of insights from different fields, but an integrated theoretical perspective can lead to a more coherent understanding of the research overall. Organizational ambidexterity emphasizes the balance between exploration and exploitation, which is particularly conducive to understanding the sustainability of a firm. Using an organizational ambidexterity perspective, the authors analyze five platform strategies: pricing, openness, integration, differentiation, and envelopment. This paper provides a systematic review of the theoretical and empirical studies in leading management, economics, and information systems journals from 2000 to 2016. The findings show that platform strategies can help platform owners achieve ambidexterity by domain, temporal, and organizational separation. Finally, this paper proposes an agenda for future research.

Publishing year

2017-05-02

Language

English

Publication/Series

Sustainability (Switzerland)

Volume

9

Issue

5

Document type

Journal article review

Publisher

MDPI AG

Topic

  • Business Administration

Keywords

  • differentiation
  • envelopment
  • integration
  • openness
  • organizational ambidexterity
  • platform strategies
  • pricing

Status

Published

ISBN/ISSN/Other

  • ISSN: 2071-1050