The browser you are using is not supported by this website. All versions of Internet Explorer are no longer supported, either by us or Microsoft (read more here: https://www.microsoft.com/en-us/microsoft-365/windows/end-of-ie-support).

Please use a modern browser to fully experience our website, such as the newest versions of Edge, Chrome, Firefox or Safari etc.

Javier Cenamor. Photo.

Javier Cenamor

Senior lecturer

Javier Cenamor. Photo.

The role of complementary products on platform adoption : Evidence from the video console market

Author

  • Javier Cenamor
  • Belén Usero
  • Zulima Fernández

Summary, in English

This paper studies the importance of the interdependences within platform-based markets. Specifically, the work examines the influence of complementary product portfolios on the adoption of platforms by individuals. The study analyzes data from a panel of 17 video game platforms in three regions (the US, Japan and Europe) for the period between 1989 and 2011. The results suggest that platform adoption is driven by the availability and users of complementary products. The study also finds that this impact is stronger when platform providers jointly manage the in-house complementary product portfolio and the platform. These findings reveal that decisions on complementary products act as strategic drivers of adoption in platform-based markets.

Publishing year

2013-12

Language

English

Pages

405-416

Publication/Series

Technovation; The International Journal of Technological Innovation, Entrepreneurship and Technology Management

Volume

33

Issue

12

Document type

Journal article

Publisher

Elsevier

Topic

  • Business Administration

Keywords

  • adoption
  • complementarities
  • complementary product
  • network effects
  • platform-based market
  • video console market

Status

Published

ISBN/ISSN/Other

  • ISSN: 0166-4972