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Hossain Shahriar . Photo

Hossain Shahriar

Postdoctoral fellow

Hossain Shahriar . Photo

Towards an Ecotopia – Digital Utopia or Dystopia?

Author

  • Hossain Shahriar

Editor

  • Sofia Ulver
  • Benjamin Hartmann
  • Jacob Ostberg
  • Peter Svensson

Summary, in English

The paper embarks on an exploration of how technological advancements are poised to reshape the landscape of future consumption and marketing practices and extend our understanding of whether this trajectory is potentially leading toward a future digital utopia or a dystopia. Drawing upon the theoretical understanding from Marshall McLuhan, this research investigates the metaverse as a novel technological medium, delving deep into the multifaceted implications these technological developments carry for consumption, marketing, and society.

Department/s

  • Marketing

Publishing year

2023

Language

English

Publication/Series

Research in Consumer Culture Theory : Proceedings of the Consumer Culture Theory Conference Lund 2023

Volume

5

Document type

Conference paper

Topic

  • Business Administration

Keywords

  • Metaverse
  • Ecotopia
  • Digital Utopia
  • Digital Dystopia
  • Web 3.0
  • McLuhan
  • Technology
  • Media

Conference name

Consumer Culture Theory Conference 2023 (CCTC2023)

Conference date

2023-06-27 - 2023-06-30

Conference place

Lund, Sweden

Status

Inpress