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Hossain Shahriar . Photo

Hossain Shahriar

Postdoctoral fellow

Hossain Shahriar . Photo

Social Imaginary of the Hijras: Dominant Cultural Narratives Mediating Ritualistic Consumption of Transgender and Gender Non-Binary Consumers in Bangladesh

Author

  • Hossain Shahriar

Editor

  • Georgios Patsiaouras
  • James Fitchett
  • AJ Earley

Summary, in English

This research interrogates ritualistic consumption of hijras, Transgender and Gender Non-Binary individuals in Bangladesh, manifested in a perpetual negotiation of ideologies, myths, religion, politico-legal and sociocultural imperatives. The study enacts social imaginaries of hijras to animate how hijras are oppressed but occasionally granted peripheral inclusion, journey through a liminal rite of passage into communitas and co-opt hegemonic ritualistic consumption, and has been relegated from being viewed in the trope of purity to pollution. The study contributes to prior CCT theories on marginalisation/stigmatisation and literature on intersectionality of gender.

Department/s

  • Marketing

Publishing year

2020

Language

English

Pages

97-99

Publication/Series

Research in Consumer Culture Theory : Proceedings of the Consumer Culture Theory Conference Leicester 2020

Volume

3

Document type

Conference paper

Topic

  • Business Administration

Conference name

Consumer Culture Theory Conference 2020

Conference date

2020-06-25 - 2020-06-28

Conference place

Leicester, United Kingdom

Status

Published

ISBN/ISSN/Other

  • ISBN: 978-87-94006-03-3