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Hossain Shahriar . Photo

Hossain Shahriar

Postdoctoral fellow

Hossain Shahriar . Photo

Consumer Resistance and Acceptance of Sportswashing in the Western Digital Sphere

Author

  • Andrea Lucarelli
  • Hossain Shahriar
  • Sofia Ulver

Department/s

  • Marketing
  • Centre for Retail Research at Lund University

Publishing year

2024-04-19

Language

English

Document type

Conference - other

Topic

  • Business Administration

Keywords

  • consumer resistance
  • sportswashing
  • western
  • digital sphere

Conference name

12TH EIASM INTERPRETIVE CONSUMER RESEARCH WORKSHOP

Conference date

2024-04-18 - 2024-04-19

Conference place

Malaga, Spain

Status

Published

Project

  • Exploring Acceptance and Resistance of Sportswashing in the Western Marketplace