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Hossain Shahriar . Photo

Hossain Shahriar

Postdoctoral fellow

Hossain Shahriar . Photo

“THIS IS NOT INCLUSIVITY: Muslim Immigrant Consumers’ Negotiations of Market-Mediated Progressive Gender Ideologies”

Author

  • Hossain Shahriar
  • Sofia Ulver

Editor

  • Michelle Barnhart
  • Aimee Dinnin Huff

Summary, in English

In this research we explored consumer acculturation by examining Muslim immigrants’ negotiation of market-mediated progressive gender ideologies by studying Bangladeshi migrant consumers in Sweden. Our findings discerned various logics in the general critique and discursive resistance against commodification of market-mediated gender progressive “inclusivity”.

Department/s

  • Marketing

Publishing year

2022

Language

English

Publication/Series

Research in Consumer Culture Theory : Proceedings of the Consumer Culture Theory Conference Oregon 2022

Volume

4

Document type

Conference paper

Topic

  • Business Administration

Keywords

  • Consumer Acculturation
  • Gender
  • Ideology
  • Consumer Resistance
  • Religious
  • Muslim
  • Islam
  • Immigrant
  • Market-mediated
  • Negotiation
  • Consumer Culture
  • Progressive
  • Inclusivity
  • Migration
  • Global North
  • Global South
  • Globalization
  • Ideological Conflicts
  • Patriarchal
  • Feminist
  • Sweden
  • Bangladesh

Conference name

Consumer Culture Theory Conference 2022

Conference date

2022-07-07 - 2022-07-09

Conference place

Corvallis, United States

Status

Inpress