Daniel Hjorth
Professor
Lessons from Iago : Narrating the event of Entrepreneurship
Author
Summary, in English
To be able to demonstrate as well as argue for the possibilities of a narrative approach in entrepreneurship studies, this article focuses on some resonance between a story - the 'Toy Story' of Terry Allen's, the Marvel Mustang story - and a passage from Shakespeare's Othello, with particular focus on the character of Iago. I argue that a narrative approach enables us to learn from the ways of Iago when analysing the 'Toy Story'. In particular, we learn that we need to broaden the more conventional focus on opportunity recognition/evaluation/exploitation (and the resource based view) to include the time of opportunity creation. The article demonstrates how this can be done and discusses some consequences for entrepreneurship research.
Publishing year
2007-09
Language
English
Pages
712-732
Publication/Series
Journal of Business Venturing
Volume
22
Issue
5
Document type
Journal article
Publisher
Elsevier
Topic
- Business Administration
Keywords
- Desire
- Event
- Lago
- Narrating
- Opportunity creation
Status
Published
ISBN/ISSN/Other
- ISSN: 0883-9026