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Dan Kärreman

Professor

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‘Making up’ the branding occupation : Interfering discourses organizing branding work and worlds

Author

  • Carys Egan-Wyer
  • Dan Kärreman
  • Bernadette Loacker
  • Katie Sullivan

Department/s

  • Marketing
  • Organizational Studies
  • Department of Business Administration

Publishing year

2013-07-04

Language

English

Document type

Conference - other

Topic

  • Business Administration

Conference name

EGOS Conference, 2013

Conference date

2013-07-05 - 2013-07-07

Conference place

Montreal, Canada

Status

Unpublished