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Catherine Urquhart

Visiting professor

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Improving the customer experience in retail locations: The Game of Towns

Author

  • Cathy Parker
  • Simon Quinn
  • Nikos Ntounis
  • Steve Millington
  • Dominic Medway
  • Cathy Urquhart
  • Ed Dargan
  • Brendan James Keegan

Editor

  • Mandy Claudia Tom Dieck
  • Timothy Jung

Publishing year

2016-04-27

Language

English

Publication/Series

Proceedings of AR and VR Conference: Perspectives on Business Realities

Document type

Conference paper

Publisher

Dublin Institute of Technology

Topic

  • Information Systems

Status

Published