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Catherine Urquhart
Visiting professor
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Improving the customer experience in retail locations: The Game of Towns
Author
Editor
- Mandy Claudia Tom Dieck
- Timothy Jung
Publishing year
2016-04-27
Language
English
Publication/Series
Proceedings of AR and VR Conference: Perspectives on Business Realities
Document type
Conference paper
Publisher
Dublin Institute of Technology
Topic
- Information Systems
Status
Published