![Default user image.](/themes/custom/lu_theme/images/default_images/usericon.png)
Catherine Urquhart
Visiting professor
![Default user image.](/themes/custom/lu_theme/images/default_images/usericon.png)
Building grounded theory with social media data
Author
Editor
- Raza Mir
- Sanjay Jain
Summary, in English
The growing popularity and constant innovations of social media platforms and applications have transformed ways of interacting, working, creating value, and innovating. They have also provided researchers with treasure troves of new data ripe for theorizing. Here we elaborate upon grounded theory building from social media data by delving into key dimensions of the research process: case study design, data analysis, and engaging in multiple methods.
Publishing year
2017-08-29
Language
English
Pages
408-421
Publication/Series
The Routledge Companion to Qualitative Research in Organization Studies
Links
Document type
Book chapter
Publisher
Taylor & Francis
Topic
- Information Systems, Social aspects
Status
Published
ISBN/ISSN/Other
- ISBN: 9781315686103
- ISBN: 9781317414148