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Burak Tunca . Photo

Burak Tunca

Senior lecturer

Burak Tunca . Photo

Super-Size Me: An Unsuccessful Preregistered Replication of the Effect of Product Size on Status Signaling

Author

  • Burak Tunca
  • Ignazio Ziano
  • Xu Wenting

Summary, in English

Dubois, Rucker, and Galinsky (2012, Experiment 1) found that consumers view larger-size options as a signal of higher status. We conducted a close replication of this finding (N = 415), and observed a nonsignificant effect in the opposite direction (small vs. large product size: doriginal = 1.49, 95%CI [1.09, 1.89], dreplication = 0.09 95%CI [-0.15, 0.33]; medium vs. large: doriginal = 0.89 95%CI [0.52, 1.26], dreplication = 0.11 95%CI [-0.13, 0.34]; small vs. medium: doriginal = 0.62 95%CI [0.26, 0.98], dreplication = -0.01 95%CI [-0.25, 0.23]). We discuss potential reasons for this unsuccessful replication as well as implications for the status-signaling literature in consumer psychology.

Department/s

  • Marketing

Publishing year

2022-01-27

Language

English

Publication/Series

Meta-Psychology

Volume

6

Document type

Journal article

Topic

  • Business Administration

Keywords

  • status
  • inferences
  • product size
  • replication
  • open science

Status

Published

ISBN/ISSN/Other

  • ISSN: 2003-2714