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Annette Cerne. Photo.

Annette Cerne

Senior lecturer

Annette Cerne. Photo.

Moralising Global Markets : The Creativity of International Business Discourse

Author

  • Annette Cerne

Summary, in English

Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society. The author explores how market actors in international business communication are unified in their attempts to make markets moralised. Providing detailed case studies and empirical evidence based on interviews with practitioners, Moralising Global Markets is a useful read for anyone interested in international business, and for those researching morality, ethics and corporate social responsibility.

Department/s

  • Department of Business Administration

Publishing year

2018-10-28

Language

English

Document type

Book

Publisher

Palgrave Macmillan

Topic

  • Business Administration

Status

Published

ISBN/ISSN/Other

  • ISBN: 978-3-319-75981-4
  • ISBN: 978-3-319-75980-7