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Annette Cerne
Senior lecturer
![Annette Cerne. Photo.](/sites/lusem.lu.se/files/styles/lu_personal_page_desktop/public/2024-04/AnnetteCerne.jpg.webp?itok=wvbLMZjW)
Identical CSR strategies, different marketing outcomes
Author
Department/s
- Department of Business Administration
Publishing year
2009
Language
English
Document type
Conference paper
Topic
- Business Administration
Conference name
American Marketing Association Winter Conference
Conference date
2009-02-20
Status
Published