The browser you are using is not supported by this website. All versions of Internet Explorer are no longer supported, either by us or Microsoft (read more here: https://www.microsoft.com/en-us/microsoft-365/windows/end-of-ie-support).

Please use a modern browser to fully experience our website, such as the newest versions of Edge, Chrome, Firefox or Safari etc.

 Annette Cerne. Photo.

Annette Cerne

Senior lecturer

 Annette Cerne. Photo.

An integrative framework for evolving a socially responsible marketing strategy

Author

  • Adel I El-Ansary
  • Annette Cerne

Department/s

  • Institute of Economic Research

Publishing year

2005

Language

English

Pages

7-17

Publication/Series

ICFAI Journal of Business Strategy

Volume

Winter

Document type

Journal article

Publisher

IUP Publications

Topic

  • Economics and Business

Status

Published

ISBN/ISSN/Other

  • ISSN: 0972-9259