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Annette Cerne. Photo.

Annette Cerne

Senior lecturer

Annette Cerne. Photo.

Speaking of business ethics: Bourdieu and market morality as a discursive practice

Author

  • Annette Cerne

Summary, in English

While communication of business ethics has increased in importance, it is often understood as being more of immaterial than material value. However, recent studies have demonstrated that language and communication can have important social consequences, changing institutional logics and daily practices in economic fields. This conceptual paper explores how sociologist Pierre Bourdieu’s theory of practice can help us understand how market morality as a discursive practice for value formation is subject not only to linguistic exchange but also market positioning and economic value. The paper offers an inter-disciplinary view of business ethics in combination with socio-linguistics, contributing with propositions for how moral language serves as a currency for business ethics, providing implications for future studies of business ethics as a socio-economic practice.

Department/s

  • Marketing

Publishing year

2021

Language

English

Publication/Series

Environmental Economics and Policy Studies

Document type

Journal article

Publisher

Springer

Topic

  • Business Administration

Keywords

  • business ethics
  • market morality
  • discourse
  • Bourdieu

Status

Epub

ISBN/ISSN/Other

  • ISSN: 1432-847X