Morning talk: Circular textiles

Published: 2023-04-26

How can consumer behaviour change fast enough for circular textiles to make a difference? The technology is there, the raw materials are abundant and environmental awareness is at an all time high. LUSEM senior lecturer Carys Egan-Wyer and textile expert Ellen Lindblad from the waste disposal company, Sysav discuss this at our morning talk.

What would it take for the general public in Sweden to buy clothing made from recycled fabrics? In many cases, recycled clothes are a sign of environmental awareness, a status marker and a part of the wearer’s identity. 

In this morning talk with researcher and Senior Lecturer at LUSEM Carys Egan-Wyer and Ellen Lindblad, textile expert at Sysav, we dive into a discussion about how consumer preferences and behavior can increase the demand for recycled textiles and how the supply of such garments can meet such a demand. 



Carys Egan-Wyer is a senior lecturer in marketing at the Department of Business Administration. Her research focuses on consumption and retail, where she particularly looks at sustainability and anti-consumption.

Ellen Lindblad is an environmental scientist and has been working at Sysav since 2013, where she is an expert on textiles and a project leader. Ellen is confident that Sysav could recycle significantly more textiles, but the availability of sorted material is a main limitation today.