Meet alumna Carlotta Zorzi

MSC in International Marketing and brand management

What do you get when you mix a flutist, non-profit adviser and high competence within brand management? You get the driven Italian Carlotta Zorzi. We asked her about her journey from the small city of Lund to the big global brands.

Carlotta, tell us about what you do today!
I work for Oracle Data Cloud, within the Brand Partnerships team. This means I work directly with some of the biggest global brands to develop and establish long-term strategic partnerships through thoughtful data analysis and insights identification. I also get regularly involved with the rest of the organization to help improve and streamline processes which can ultimately lead to a better customer experience.

What is the main reason you work with what you do?
I love building relationships and connecting people, so the opportunity to meet clients and expand my networks energises me. I also particularly like finding strategic ways to work together, finding new opportunities and adapt to constant change and transformation (and I get plenty of this!). This role also allows me to travel and do some public speaking, which are both passions of mine.

Particularly useful was participating in lectures held by professionals, which offered an outlook into what real-life scenarios actually looked life.

How did LUSEM prepare you for working life and a career within digital media?
If I think of my time at LUSEM I immediately think about the classroom debates we'd have during our Strategic Brand Management class, which helped us all understand the same issue from different perspectives (and stakeholders, in real-life!). Whenever there is an issue in the workplace or with a client in particular, it's important to think strategically, from every point of view and evaluate how every decision can have an impact on multiple parties. Another element which was particularly useful was participating in lectures held by professionals, which offered an outlook into what real-life scenarios actually looked life.

What do you prefer to do outside of work?
Outside of work I enjoy travelling with my partner, helping local non-profit organisations and spending time with animals. I occasionally also teach Marketing at the University of Sussex as a guest lecturer.

I am also working towards advising non-for-profit organisations at a board level on how to improve their strategy and fundraising efforts, which is a great way to use one's knowledge for the greater good.

What advice would you give yourself if you started your studies now?
Network within the University, create connections with students from other courses (you're much more likely to run into them in your career than you think!), get involved with student projects (eee alumn here!), get some work experience. If you're able to take on some field-related work (volunteer, with startups etc) during your studies, that'll help you tremendously when it comes to apply for your first role after graduation in terms of hands-on knowledge, self-confidence and contacts.

Tell us about your expectations for the future.
From a career perspective, my objective is to ultimately join the leadership team to help expand the business internationally and globally. On the side, I am also working towards advising non-for-profit organisations at a board level on how to improve their strategy and fundraising efforts, which is a great way to use one's knowledge for the greater good.

About Carlotta

JOB
Current position:
Brand Partnerships, Senior Strategic Account Manager at Oracle.
Current location: London.

STUDIES
Highest degree from LUSEM: MSc in International Marketing and Brand Management.
Year of graduation: 2014.

Any hidden talent?

When I was younger, I trained professionally in voice and flute at Vicenza's Conservatory of Music. My highlight has to be touring with the Symphony Orchestra of Moscow as part of the Conservatory's choir!

Last published: 2020-03-04