Mixed Signals – How Incentives Really Work with Uri Gneezy
Lecture
Join for a book event featuring Professor Uri Gneezy, a renowned behavioral economist, and expert in game theory, psychology, and field experiments. Discover insights from his latest book, Mixed Signals – How Incentives Really Work, and learn how incentives shape our behavior. Uri will share valuable insights on creating effective incentives using a mix of economic and psychological tools. Sign up as one of the 20 first to receive your own copy of the book!
Uri Gneezy will discuss his latest book, Mixed Signals – How Incentives Really Work (Yale University Press), which explores the fascinating world of incentives and how they shape our behavior. Don't miss this exceptional opportunity to learn from an international thought leader in the field of behavioral economics.
About the book
Incentives send powerful signals that aim to influence behavior. But often there is a conflict between what we say and what we do in response to these incentives. The result: mixed signals.
Consider the CEO who urges teamwork but designs incentives for individual success, who invites innovation but punishes failure, who emphasizes quality but pays for quantity. Employing real-world scenarios just like this to illustrate this everyday phenomenon, behavioral economist Uri Gneezy explains why incentives often fail and demonstrates how the right incentives can change behavior by aligning with signals for better results.
Drawing on behavioral economics, game theory, psychology, and fieldwork, Gneezy outlines how to be incentive smart, designing rewards that are simple and effective. He highlights how the right combination of economic and psychological incentives can encourage people to drive more fuel-efficient cars, be more innovative at work, and even get to the gym. “Incentives send a signal,” Gneezy writes, “and your objective is to make sure this signal is aligned with your goals.”
About Uri Gneezy
Uri Gneezy, a Professor of Economics and Strategic Management at the Rady School of Management, UC San Diego, is a distinguished expert in behavioral economics, game theory, psychology, and field experiments. His groundbreaking research focuses on innovative incentive-based interventions, Pay-What-You-Want pricing, and the impact of various incentives on behavior.
During this event, Uri Gneezy will share valuable insights on how to create incentives that are both simple and effective, using a mix of economic and psychological tools. Drawing from his extensive research and expertise, he will demonstrate how the right incentives can encourage people to make smarter decisions in various aspects of their lives.
Event Schedule
16:00 - 17:00: Book Talk with Uri Gneezy
17:00 - 17:30: Reception and Networking Opportunity
As a special bonus, the first 20 attendees to register will receive a complimentary copy of Mixed Signals.
Questions
Roel van Veldhuizen, roel.van_veldhuizen@nek.lu.se
Fredrik Andersson, fredrik.andersson@nek.lu.se