lunduniversity.lu.se

Master's in International Marketing and Brand Management

MSc in Business and Economics, major in Business Administration | 1 year | 60 credits

Specialisation tracks

The programme is organised into two different tracks. When applying for the programme, you also select which track you are specialising in, depending on your ambitions and interests.

In addition to the track unique courses you will be provided with the opportunity to tailor your degree via elective courses in for example, marketing intelligence, corporate reputation management, marketing and social media, and retail management. Throughout the programme you will get a significant run through of dissertation skills, covering all aspects of a successful submission of your master’s thesis.

Strategies for Brands and International Markets (track 1)

In this track you will train strategic decision-making and learn about how to build brand awareness and loyalty in international markets. You will develop your understanding of the alternative strategies for corporations selecting, entering, developing and leaving international markets. You will also learn about the practical application of brand strategies. Aspects and theories of brand management will be presented and discussed in order to develop knowledge on how to manage in a global brand environment. If you want to learn how to influence decisions, people, businesses and society at large, this is the place to start.

International Consumer Trends, Brands and Innovation (track 2)

People’s consumption is constantly changing, and so must businesses and public authorities to successfully communicate their products and services. This track provides you with the theory and tool set necessary to help companies and organisations spot the future and get there first. We offer you ample opportunities to dive deeper into consumer and market insight and methods for collecting information about consumer trends, simultaneously as you deepen your understanding of brands, innovation and business relationships.